MAGLIFESTYLE x JOEY LEONG
"Knot My Style"
In a striking fusion of fashion and personality, lifestyle clothing brand Maglifestyle teams up with actress and singer Joey Leong for an exclusive capsule collection titled "Knot My Style." Designed for the bold, and effortlessly chic, this collaboration weaves together Joey’s creative vision with Maglifestyle’s signature approach to functional streetwear-infused with a feminine twist.
You will notice a simple, but consistent detail throughout the collection that is the bow. Whether in structured ribbon ties on tailored pieces or loosely trailing strings on relaxed silhouettes, these knotted details thread through the collection as visual metaphors for duality-soft yet strong, playful yet precise.
The campaign imagery captures this balance with two distinct settings. In the studio, Joey is seen embodying her role not just as muse, but as collaborator. Here, she wears sharply cut blazers and skirts adorned with bows, reflecting a modern, polished edge. The indoor shots show a confident, creative woman in control of her space.
Outdoors, the tone shifts to something more organic and grounded. Loose cargo pants, oversized tops, and soft utilitarian fabrics take center stage among the greenery-emphasizing comfort and freedom without sacrificing style. The ribbon accents here appear more relaxed, fluttering with movement, suggesting a playful rebellion against structure and expectation.
“Knot My Style is really about tying together the different parts of myself,” Joey shares. “I wanted to explore how softness and strength can coexist in one piece of clothing, one person.”
The collection is also a nod to versatility, with looks that transition effortlessly from workspaces to weekend escapes. Key pieces include a blue three-piece suit peppered with contrasting white bows, a corset dress, and loose trousers with cascading ribbon embellishments.
With this capsule, Maglifestyle continues to define a new wave of modern streetwear—unafraid of emotion, empowered by design, and deeply rooted in self-expression. Joey Leong’s influence adds a layer of authenticity, grounding the aesthetic in lived experience and personal flair.
Whether you're dressing up, down, or somewhere in between, the Knot My Style collection invites you to embrace the ties that bind—and redefine them on your own terms.
